Inert Ramblings

Disclaimer for the easily-offended OS zealots: Let me start out by saying that this is not a dig against Windows or Windows users. I’ve got Windows XP and Windows 2000 on my desk, in addition to Mac OS X, OpenBSD, and Linux. I’m simply pointing out an observation that I made with Apple’s latest ad campaign.

So, Apple has finally released iTunes for Windows and updated their respective ad campaigns with dancing silhouettes of trendsetters bumping and grinding to a selection of music from different genres. The ads are named Dance, Hip Hop, and Rock, and I found something rather interesting with the spliced lyrics in Dance.

The soundtrack to Dance is a remix of Jason Nevins’s Rockstar Classic Club Blaster-Edit, which is a remix of N.E.R.D.’s Rockstar. Not only did I immediately recognize the lyrics the first time I saw Dance, but I also made a note of the fact that the ad starts in on the second chorus! I also remembered that the original song had something to do with “fucking poseurs” and how “it was your dream to be like us”.

Maybe I’m reading too much into the ad and I’m giving Apple’s ad agency way too much credit. Maybe this is Apple’s way of giving Microsoft a subliminal jab in the ribs? Who knows…but it’s damn funny!

iTunes. Now for Windows.
Read more »